All roles

Permanent role

Content Director

You decide how TØTE looks and feels on social media, and you keep the overview of what we have, what we are missing and what needs to be made.

  • Full-time, 40 hours
  • Amsterdam
  • Prinsengracht office
Apply For This Role

We are looking for someone with taste, who really understands Instagram and TikTok and sees quickly when something is good, or when it is not quite there. You know what works for a fashion and lifestyle brand, you follow what is happening online, and you can translate that to TØTE without simply copying trends.

At the same time you are the one keeping the overview. You know what we have, what we are missing, what needs to be made, and you make sure creators, shoots and content line up.

And this matters: you are not handing out creative briefings from the sidelines. You enjoy creating alongside the team, filming yourself, and occasionally standing in front of the camera.

You are responsible for the content side of TØTE. Together with the team you decide what we want to make, you plan ahead, and you make sure it actually happens. One day you are working on the content planning for a new launch. The next you are directing a shoot, writing scripts with our Creative Strategist, or making content on your phone because you have a good idea.

You do not have to make everything yourself. Quite the opposite. But you do have to understand how good content is made well enough to make creators and editors better.

What you will do

  • Take ownership of TØTE's content calendar and content planning
  • Decide what content we need for organic, paid, launches and campaigns
  • Guard how TØTE looks visually, and keep our content recognisable
  • Grow Instagram and TikTok further, organically
  • Come up with new formats, series, concepts and social ideas
  • Follow trends, creators and other brands continuously, and translate relevant developments to TØTE quickly
  • Think up, prepare and creatively direct shoots
  • Write scripts, concepts, storylines and shot lists
  • Brief and steer content creators, editors, photographers and other creatives
  • Bring new advertising concepts to life together with our Creative Strategist
  • Make content yourself when an idea calls for it
  • Stand in front of the camera yourself when that fits the content naturally
  • Make sure content does not sit in ideas and briefings for weeks, but actually gets made
  • Keep the overview of our content library: what do we have, what is being used, and what are we missing
  • Prepare content around new products and launches
  • Guard quality and consistency across everything we put out
  • Keep looking for ways to make content faster and better

Who you are

  • Above all, you understand short-form content and have it under control
  • You have experience with content, social media, creative production, fashion, lifestyle or DTC
  • You know what is happening in fashion, lifestyle, creators and internet culture
  • You come up with ideas yourself and do not wait for a briefing
  • You can translate an idea quickly into something that can actually be made
  • You are comfortable behind the camera, and you enjoy being in front of it now and then
  • You can lead a shoot creatively
  • You can give creators and editors clear feedback
  • You are creative, and at the same time organised enough to oversee several shoots, deadlines and content streams
  • You have a high standard and dare to say when something is not good enough yet
  • You understand the difference between organic, brand and performance content
  • You speak fluent English; Dutch is a strong plus

What we offer

  • A full-time role, 40 hours
  • A good salary, in line with your experience
  • A lot of creative freedom and responsibility
  • Ownership of content within TØTE
  • The room to set up and carry out your own formats, shoots and ideas
  • A creative team including creators and a Creative Strategist
  • Direct collaboration with the founders
  • Plenty of room to test quickly and actually get things done
  • A young and ambitious team
  • An office on the Prinsengracht in Amsterdam

About TØTE

TØTE is a fast-growing bag brand from Amsterdam, founded on one simple idea: you only need one bag that can do everything.

What started with developing a bag that actually works for everyday life has grown into an international DTC brand with a growing community and a recognisable presence on the street.

Content plays a large part in our growth. We make a lot, we test a lot, and we want to take that to the next level.

Our team works hard on growing TØTE, and we are looking for the right people who enjoy helping build it. Our office is on the Prinsengracht in Amsterdam.

If this is you.

Send us your CV, a short motivation, and your portfolio, Instagram, TikTok or examples of earlier work to careers@totelabel.com. What matters most to us is seeing what you have made and where your taste sits.

Apply For This Role